Dammit Ron! Who put that on the teleprompter?

After only a few days after bragging about the efficiency and accuracy of their coverage of the Asiana Flight 214 crash, KTVU was forced to apologize for a Ron Burgundy level of stupidity.

On Friday’s noon newscast, the Oakland station claimed it had “just learned the names of the four pilots on board” the jetliner that crashed at SFO last Saturday and ran the names on screen. Unfortunately, they didn’t bother reading any of the names out loud and realizing that they were being severely trolled.

About 15 minutes later, the station corrected its mistake, but claimed an NTSB official had confirmed the names. A further apology was issued online by KTVU vice president and general manager Tom Raponi:

“We sincerely regret the error and took immediate action to apologize, both in the newscast where the mistake occurred, as well as on our website and social media sites. Nothing is more important to us than having the highest level of accuracy and integrity, and we are reviewing our procedures to ensure this type of error does not happen again.”

Earlier in the week, KTVU issued a release claiming that the station was the first to break news of Sunday’s crash and the first to have a live report from the scene. In the release, Channel 2 news director Lee Rosenthal also took pride in what he deemed to be mistake-free coverage.

“Being first on air and on every platform in all aspects of our coverage was a great accomplishment,” he said, “but being 100 percent accurate, effectively using our great sources and social media without putting a single piece of erroneous information on our air, is what we are most proud of as a newsroom.”